OUR MISSION

Building a Multiracial Democracy

Way to Win is a national hub for donors with a data-based approach to political funding that wins elections, advances transformative policy, and builds lasting power in the states. We work in partnership with those most impacted by injustice to win near-term elections while building long-term power, to improve lives, and to achieve a representative democracy that works for all.

OUR MISSION

Building a Multiracial Democracy

Way to Win is a national hub for donors with a data-based approach to political funding that wins elections, advances transformative policy, and builds lasting power in the states. We work in partnership with those most impacted by injustice to win near-term elections while building long-term power, to improve lives, and to achieve a representative democracy that works for all.

OUR STRATEGY

Shifting Power by Investing in State Powerbuilding, Progressive Governance, and Narrative Strategies

Led by all women of color, the Way to Win strategy sets out to strengthen multiracial democracy by funding in three main areas:

STATE POWERBUILDING

Investing in state powerbuilding means moving resources to year-round organizing to bring more voices into the electorate. This not only increases turnout, but also strengthens the community’s engagement with their elected officials and helps build real accountability. Way to Win advisors are constantly landscaping our target states for leaders and programs expanding the electorate. Our advisors also collaborate with these state groups to formalize and standardize data metrics, enhance their programs and fill gaps when needed.

PROGRESSIVE GOVERNANCE

We win elections to govern progressively, and we govern progressively to keep winning elections— this is the formula for long-term change. Way to Win supports programs that help advance policy wins through issue campaigns, candidate recruitment, candidate and staff training, and more. Whether it’s abortion access or economic security, our partners across the states are organizing communities by speaking to the issues that matter most, helping ensure that when we win elections, policies that impact our communities for the better are delivered.

CHANGING THE NARRATIVE

Way to Win believes turning out voters and advancing progressive policies begins with telling a compelling story, both to motivate voters through what they can accomplish when they vote and to ensure voters know about progressive policies that make life better. This work includes partnering with top experts in the field to research, create, and test messaging and content, as well as funding grassroots organizers in the states and social media content creators who can amplify the winning messages to mobilize voters.

OUR LEADERSHIP

Way to Win is proud to be a women of color-led philanthropic effort. Way to Win co-founder and president, Tory Gavito, is a Latina Texan, whose career focus is powerbuilding among communities of color. Way to Win co-founder and vice president, Jenifer Fernandez Ancona, is a Latina Californian, whose life work has centered on the science of narrative as a way to tell our stories to not only win elections, but to build community. Way to Win’s chief operating officer and executive vice president, Eboni Speight, is a Black woman, deeply rooted in Maryland, who dedicates her career to empowering the Black community to thrive. Way to Win’s feminist, multiracial leadership extends to its team—reflecting the communities we support at the local level.

Tory Gavito
Tory Gavito
Jenifer Fernandez Ancona
Jenifer Fernandez Ancona
Eboni Speight
Eboni Speight

OUR STORY

Upending Politics As Usual

Way to Win was founded in 2017 by Tory Gavito, Jenifer Fernandez Ancona, and Leah Hunt-Hendrix, as a progressive donor network and strategy hub to up-end politics as usual, by dismantling institutional barriers between funders and organizers, leveraging a broader and more strategic network to tackle big problems.

The trio came together determined to correct the mistakes of the 2016 election cycle by developing a new approach to politics and power. To this end, Way to Win developed a theory of change with three areas of focus: state powerbuilding, progressive governance, and narrative change.

To accomplish this work, Way to Win would create a donor community with a common strategy to build a democracy that works for all. Our present moment required an aligned, strategic approach that could move scaled resources quickly to a number of different efforts, from research to persuasion to mobilization.

Since then, Way to Win has developed a historic track record backed by a community of inspired donors, organizers, and leaders focused on doing the work needed to win elections and secure our future. In a few short years, we have racked up impressive victories across the country including wins across the South and in red states, produced groundbreaking research on narrative that has helped reshape communications strategy for progressives, empowered movement-aligned organizations on the frontlines, helping them scale their work and influence, and supported governance strategies to ensure our collective victories yield positive policy. This effort has resulted in a community of donors, strategists, and organizers who are eager to learn from one another to create one of the most collaborative strategy hubs in the donor ecosystem.

3 ladies posing for a picture: hot pink blazer and black dress, white dress black leather jacket and printed top.
3 ladies posing for a picture: hot pink blazer and black dress, white dress black leather jacket and printed top.
Woman in brown blazer and yellow dress stands on a stage speaking out to a crowd sitting down.
Woman in brown blazer and yellow dress stands on a stage speaking out to a crowd sitting down.

TOP IMAGE: Way to Win’s 2018 launch event held in San Francisco: (from left to right) Jenifer Fernandez Ancona, Tory Gavito, Leah Hunt-Hendrix. BOTTOM IMAGE: Our 2019 conference, Way Forward, held in Phoenix.

Way to Win was founded in 2017 by Tory Gavito, Jenifer Fernandez Ancona, and Leah Hunt-Hendrix, as a progressive donor network and strategy hub to up-end politics as usual, by dismantling institutional barriers between funders and organizers, leveraging a broader and more strategic network to tackle big problems.

3 ladies posing for a picture: hot pink blazer and black dress, white dress black leather jacket and printed top.

Way to Win’s 2018 launch event held in San Francisco: (from left to right) Jenifer Fernandez Ancona, Tory Gavito, Leah Hunt-Hendrix.

The trio came together determined to correct the mistakes of the 2016 election cycle by developing a new approach to politics and power. To this end, Way to Win developed a theory of change with three areas of focus: state powerbuilding, progressive governance, and narrative change.

To accomplish this work, Way to Win would create a donor community with a common strategy to build a democracy that works for all. Our present moment required an aligned, strategic approach that could move scaled resources quickly to a number of different efforts, from research to persuasion to mobilization.

Woman in brown blazer and yellow dress stands on a stage speaking out to a crowd sitting down.

Way to Win's 2019 conference, Way Forward, held in Phoenix.

Since then, Way to Win has developed a historic track record backed by a community of inspired donors, organizers, and leaders focused on doing the work needed to win elections and secure our future. In a few short years, we have racked up impressive victories across the country including wins across the South and in red states, produced groundbreaking research on narrative that has helped reshape communications strategy for progressives, empowered movement-aligned organizations on the frontlines, helping them scale their work and influence, and supported governance strategies to ensure our collective victories yield positive policy. This effort has resulted in a community of donors, strategists, and organizers who are eager to learn from one another to create one of the most collaborative strategy hubs in the donor ecosystem.

We harness our community’s collective power across four distinct funds:

Way to Rise Philanthropic Fund is a nonpartisan 501(c)(3) organization that works toward building and shaping leaders, narratives, and the data needed to protect the power of multiracial democracy in the heart of the South.

Way to Win Action Fund is a social welfare 501(c)(4) organization that funds work to stabilize and scale state-based organizations; encourage narratives that center the power of communities of color; move bold policy to help communities thrive, and scale narrative strategies to encourage regional and national shifts.

Way to Lead PAC consists of political action committees focused on supporting progressive candidates and building lasting governing power across the country.

Valiente is a donor and funder collaborative working to build long term power within and throughout Latine communities in key geographies across the country.

Way to Rise Philanthropic Fund is a nonpartisan 501(c)(3) organization that works toward building and shaping leaders, narratives, and the data needed to protect the power of multiracial democracy in the heart of the South.

Way to Win Action Fund is a social welfare 501(c)(4) organization that funds work to stabilize and scale state-based organizations; encourage narratives that center the power of communities of color; move bold policy to help communities thrive, and scale narrative strategies to encourage regional and national shifts.

Way to Lead PAC consists of political action committees focused on supporting progressive candidates and building lasting governing power across the country.

Valiente is a donor and funder collaborative working to build long term power within and throughout Latine communities in key geographies across the country.

Ultimately, our hope is to be in deep community with donors, leaders, and organizations who agree that a better world is possible and that achieving it requires a broad coalition and a thriving multi-racial democracy. We hope you will join us in this effort— make Way to Win your political home. To learn more please email us at [email protected].

GET INVOLVED

Join us and be a part of a shared strategy to transform our country.

The world changes when people, ideas and money get organized. Join us in the opportunity to align your giving as part of a collective strategy for maximum impact. By investing in new leaders, quality research, and narrative strategies, we can build a better future for everyone.

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LEGAL DISCLAIMER

This site is a joint product of Way to Win and Way to Win Action Fund. Way to Win and Way to Win Action Fund are separate organizations. Way to Win is a California limited liability company that provides philanthropic and political advisory services. Support Way to Win. Way to Win Action Fund is a 501(c)(4) social welfare organization that primarily supports nonpartisan advocacy and organizing on issues of national significance. Support Way to Win Action Fund.

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